WHO IS
BEHIND BETFAIR?
Betfair is the trading name of The Sporting
Exchange Ltd.
The Betfair registered office of The Sporting
Exchange Limited is at:
The Waterfront, Hammersmith Embankment, London,
W6 9HP.
The Sporting Exchange Limited is registered as
a limited liability company in England and Wales,
company number 3770548.
The Sporting Exchange Limited was founded in August
1999 by Andrew Black and Edward Wray in order
to commercialise proprietary betting technology
that had been under development for the preceding
year.
The Sporting Exchange Limited is located in the
United Kingdom and operates within the confines
of the Betting, Gaming and Lotteries Act 1963.
It holds a bookmaker's permit in England and Wales.
The technology used by The Sporting Exchange Limited
is proprietary and, as well as being protected
by copyright, is the subject of a patent application
that has been filed with the United Kingdom Patent
Office. Betfair .
CHOOSE ODDS WITH BETFAIR
If you want better odds than are currently available,
in Betfair you can place an order for a better
price, but be realistic because there has to be
somebody in Betfair prepared to lay the bet at
those odds, and vice versa.
With Betfair there is always a choice of
what odds to accept.
In betfair, the odds often improve nearer to the
off, as there are more people in the market.
Take a look at the odds before a game and you
will see them change as Betfair visitors back
and lay their bets.
WHY USE BETFAIR?
- With betfair you can bet whilst the game is
in play.
- With betfair you can choose the odds you want
to play at
- With betfair you can bet that an outcome will
happen (BACK) or that it won't happen (LAY).
BACK OR LAY
Betting with Betfair, you never know who you are
betting against, your privacy and the confidentiality
of your bets is maintained by Betfair 's secure
site.
When you "back" a selection in Betfair (be it
an individual, a team, horse, dog or other), you
are betting that it will win. This is just like
betting with conventional bookies.
When you "lay" it, you are betting against it
winning. For example, if you're betting in a market
on which team is going to win the Premiership
and you lay Man Utd, you offer odds to other punters
who wish to back Man Utd. If Man Utd don't win,
then you pick up the backer's stake. If Man Utd
wins, then you pay out. This is what bookmakers
traditionally do. |
